Advance Email Marketing Course Online
In this course, you’ll learn the strategies behind successful email marketing, how to build an engaged email list, design eye-catching and conversion-focused emails, and measure campaign performance. Our hands-on approach ensures that you gain practical experience through real-world examples, helping you to immediately apply the concepts you learn.
Key Highlights
Why Choose Digital Prabhu Academy's
Syllabus
Module 1: Introduction to Email Marketing
- What is Email Marketing?
- Definition, importance, and benefits of email marketing
- Overview of email marketing campaigns and how they work
- Types of Emails
- Transactional vs. Promotional emails
- Newsletters, welcome emails, and drip campaigns
- Overview of the Email Marketing Ecosystem
- Tools and platforms used in email marketing
- Email service providers (ESP) and automation tools
- Understanding Legal Aspects
- GDPR, CAN-SPAM, and other email marketing regulations
Module 2: Building an Email List
- Importance of a Quality Email List
- How email lists impact the success of campaigns
- Building Your Email List
- Strategies for growing your list organically
- Opt-in forms, lead magnets, and incentives
- Avoiding spam traps and ensuring compliance
- Segmenting Your Audience
- Demographic, behavioral, and transactional segmentation
- How to create personalized experiences for different segments
- List Hygiene and Management
- Maintaining a clean email list (removing inactive or bounced emails)
Module 3: Designing Effective Emails
- Email Design Basics
- Mobile-friendly design and responsive emails
- Best practices for email layout and structure
- Using visual elements (images, CTAs, etc.) effectively
- Crafting Compelling Content
- Writing attention-grabbing subject lines
- Crafting engaging body content with a clear value proposition
- Writing persuasive calls-to-action (CTAs)
- A/B Testing for Email Design
- Testing subject lines, email content, and CTAs to optimize performance
Module 4: Email Marketing Automation
- What is Email Automation?
- Introduction to automation and its benefits
- Setting up automated email workflows
- Creating Drip Campaigns
- How to design and implement a drip campaign
- Creating different types of automated email series (welcome emails, follow-ups, etc.)
- Personalization Strategies
- Dynamic content and personalized subject lines
- Using data to tailor email content for individual subscribers
- Behavioral Trigger Emails
- Sending automated emails based on subscriber behavior (abandoned carts, downloads, etc.)
Module 5: Optimizing Campaign Performance
- Metrics to Track in Email Marketing
- Open rates, click-through rates (CTR), conversion rates, bounce rates, etc.
- Analyzing and Interpreting Data
- How to read reports and draw actionable insights
- Tools and dashboards for performance tracking
- Improving Email Deliverability
- Understanding spam filters and inbox placement
- Tips for improving your sender reputation
Module 6: Advanced Email Marketing Strategies
- Advanced Segmentation Techniques
- Targeting by lifecycle stage, interests, and past interactions
- Using AI and machine learning for predictive segmentation
- Re-engagement Campaigns
- How to win back inactive subscribers
- Designing win-back email campaigns
- Integrating Email with Other Marketing Channels
- Using email marketing alongside social media, content marketing, and paid ads
- Creating omnichannel campaigns
- Retargeting with Email
- Setting up retargeting campaigns based on user behavior
Module 7: Best Practices and Email Marketing Trends
- Email Marketing Best Practices
- Complying with regulations and respecting privacy
- Avoiding common mistakes in email marketing
- Ensuring a high ROI through optimized campaigns
- Emerging Trends in Email Marketing
- Interactive emails, AI-powered personalization, and more
- The rise of video emails and augmented reality (AR) integration
Module 8: Practical Application & Case Studies
- Real-World Case Studies
- Analyzing successful email campaigns from top brands
- Learning from industry-specific email marketing strategies
- Creating Your Own Email Campaign
- Hands-on project to create a complete email campaign from scratch
- Designing, automating, and optimizing the campaign based on learned principles
- Final Review and Certification Exam
- A comprehensive review of key concepts covered
- Certification exam to demonstrate your proficiency in email marketing
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