Advance Search Engine Marketing Course Online
Unlock the power of paid search advertising with the Search Engine Marketing (SEM) Course Online at Digital Prabhu Academy. Whether you're a beginner or an experienced digital marketer, this course is designed to help you master SEM strategies and effectively leverage platforms like Google Ads to drive targeted traffic, increase conversions, and achieve business goals.
Key Highlights
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Why Choose Digital Prabhu Academy's SEM Course?
Syllabus
Our Search Engine Marketing (SEM) Course at Digital Prabhu Academy is designed to equip you with the essential skills and knowledge needed to run successful paid search campaigns. Whether you’re a beginner or looking to refine your skills, this comprehensive syllabus covers everything from the basics to advanced SEM strategies. Here’s an outline of the key topics you will learn throughout the course
1. Introduction to Search Engine Marketing (SEM)
- Understanding Search Engine Marketing (SEM) vs. SEO (Search Engine Optimization)
- Overview of paid search advertising and its role in digital marketing
- How search engines work and how paid ads appear on search results pages (SERPs)
- Benefits of SEM for businesses of all sizes
2. Google Ads Overview
- Introduction to Google Ads (formerly Google AdWords)
- Setting up a Google Ads account
- Understanding the Google Ads interface
- Types of campaigns available in Google Ads: Search, Display, Video, Shopping, and App campaigns
3. Keyword Research for SEM
- Importance of keyword research in SEM
- Tools for keyword research (Google Keyword Planner, Ubersuggest, SEMrush)
- Selecting the right keywords based on search volume, competition, and intent
- How to organize keywords into ad groups and campaigns
- Negative keywords and their role in SEM
4. Setting Up Your First SEM Campaign
- Creating your first Google Ads campaign
- Setting campaign objectives (Brand Awareness, Lead Generation, Sales)
- Choosing the right campaign type (Search vs. Display Network)
- Targeting: Location, language, devices, and audience demographics
- Understanding bids and budgets: Manual vs. automated bidding
5. Crafting Effective Ads
- Writing compelling ad copy that drives clicks and conversions
- Understanding the anatomy of a search ad (headline, description, display URL)
- Responsive search ads and ad variations
- Best practices for ad copy: Relevance, clarity, and value proposition
6. Advanced Targeting Strategies
- Demographic targeting: Age, gender, income, etc.
- Geographic targeting and location-based bidding
- Device targeting (Mobile, Desktop, Tablet)
- Audience targeting (In-market, remarketing, custom audiences)
- Time-based bidding strategies: Dayparting and ad scheduling
7. Campaign Structure and Optimization
- Organizing campaigns, ad groups, and keywords for optimal results
- Ad group structure best practices: Granular targeting for better quality scores
- Structuring your account for long-term scalability and ease of management
- Setting up ad extensions: Sitelinks, callouts, call extensions, and location extensions
8. Google Ads Bidding & Budgeting
- Understanding bid types: CPC, CPM, CPA, and ROAS
- Smart bidding strategies: Enhanced CPC, Target CPA, Target ROAS
- Daily and monthly budget management
- Optimizing budgets to maximize ROI while controlling costs
9. Conversion Tracking & Analytics
- Setting up Google Analytics for SEM campaigns
- Tracking conversions: Call tracking, form submissions, product purchases
- Understanding key metrics: CTR (Click-Through Rate), CPC (Cost Per Click), Quality Score, CPA (Cost Per Acquisition)
- Using Google Ads conversion tracking to measure campaign success
- Creating custom reports and analyzing performance data
10. Optimizing Your SEM Campaigns
- A/B testing ads and landing pages for improved performance
- Keyword performance tracking and optimization
- Ad copy testing: Headlines, descriptions, and CTAs
- Quality Score optimization: Ad relevance, landing page experience, and expected CTR
- Pause, refine, and scale successful campaigns
11. Understanding Ad Extensions and Advanced Features
- Utilizing ad extensions for better ad visibility and click-through rates
- Types of ad extensions: Sitelink, Call, Location, and Price Extensions
- Automated and dynamic features: Dynamic Search Ads, Ad Customizers
- Using audience targeting for remarketing ads
12. SEM and Conversion Rate Optimization (CRO)
- Understanding the relationship between SEM and CRO
- Optimizing landing pages for higher conversion rates
- A/B testing landing pages and ad copy for better user engagement
- Best practices for seamless user experience from ad to landing page
13. Budgeting and Cost Management
- Managing your SEM budget effectively
- How to reduce cost-per-click (CPC) while maintaining performance
- Identifying profitable keywords and scaling ad spend efficiently
- Managing campaigns to maximize ROI
14. Mobile SEM Strategies
- Importance of mobile search in SEM
- Optimizing ads and landing pages for mobile devices
- Mobile bidding strategies and mobile-specific ad formats
- Understanding mobile-first indexing and its impact on SEM
15. Advanced SEM Strategies
- Display network campaigns and remarketing strategies
- Advanced bidding strategies: Target ROAS, Target CPA, and Manual CPC
- Smart campaigns and Google Ads AI optimization
- Using Google Ads scripts and automation for campaign management
- Dynamic Remarketing and Dynamic Search Ads
16. SEM Reporting and Performance Analysis
- Setting up custom reports in Google Ads
- Key performance indicators (KPIs) to track in SEM campaigns
- Analyzing the performance of different campaign types
- Preparing SEM reports for stakeholders
17. Keeping Up with Google Ads Updates & SEM Trends
- Latest trends and updates in Google Ads and SEM
- The role of AI and automation in SEM
- Preparing for changes in Google Ads policies and features
- Staying ahead of competitors with continuous campaign optimization
18. SEM Case Studies and Real-World Applications
- Reviewing real-life SEM case studies and successful campaigns
- Practical application of SEM principles through hands-on projects
- Evaluating campaign performance and making adjustments based on real data
19. SEM Best Practices & Future Trends
- Best practices for long-term SEM success
- Future of search engine marketing: Voice search, AI, and machine learning
- The evolving role of Google Ads and paid search in digital marketing strategies
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