Top Online AI Integrated Digital Marketing Course with Practical training
Are you looking to elevate your digital marketing skills and stay ahead in today’s competitive landscape? Our Advanced Digital Marketing Course is designed for professionals, marketers, and entrepreneurs who want to gain in-depth knowledge and expertise in advanced digital marketing strategies.
Learners Benefits
Industry-Recognized Certification
Gain credentials that boost your career prospects.
Guaranteed Placement Support
Learn from seasoned professionals with real-world experience.
Practical Knowledge
Hands-on experience with the latest digital marketing tools and techniques.
Career Support
100% Placement Guaranteed to help you land top digital marketing roles.
Key Highlights of Certification
Confused about Which Course to Choose According to your Need?
Syllabus of This Course Foundation
Digital Marketing Introduction
- What is digital marketing?
- Importance of digital marketing
- Difference between traditional and digital marketing
- Discuss the recent trends and current scenario of the industry
- How digital marketing has been a tool of success for companies?
- How to use digital marketing to increase sales
- How to conduct a competitive analysis?
- Case studies on digital marketing strategies
Website Designing & Development
- What is WordPress?
- How WordPress Works?
- How to choose Domain?
- How to choose Hosting for your Website?
- Setting up and installing WordPress
- Understanding the Dashboard
- Changing the Default Settings
- Creating Categories, Pages, and Posts
- Adding a Menu, Widgets to the Website
- Installing useful plugins for site features
- Introduction to Blogging
- How to create SEO friendly Website?
Search Engine Optimization
- What is Domain
- What is SEO
- Types of SEO Techniques
- Black hat techniques
- White Hat techniques
- How Search Engine works
- SEO Research & Analysis
- Market Research
- Keyword Research and Analysis
- Keyword opportunity
- Competitors Website Analysis
- SWOT Analysis of Website
- How to Choose Best Keywords
- Tools available for Keyword Research
- Content Research
- Content Optimization
- Design & Layout
- XML Sitemap / URL List Sitemap
- On-page Optimization
- The Page Title
- Meta Descriptions & Meta Keywords
- Headings
- Domain Names & Suggestions
- Canonical Tag
- Meta Tags
- Images and Alt Text
- Internal Link Building
- The Sitemap
- Invisible Text
- Server and Hosting Check
- Robots Meta Tag
- Doorway Pages
- 301 Redirects
- 404 Error
- Duplicate
- Page Rank
- Link Building in Detail
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Links Exchange
- Reciprocal Linking
- Posting to Forums
- Submission to Search Engine
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
- Google Analytics
- Installing Google Analytics
- How to Study Google Analytics
- Interpreting Bars & Figures
- How Google Analytics can Help SEO
- Advanced Reporting
- Webmaster Central & Bing/Yahoo
- Open Site Explorer
- Website Analysis
- SEO Tools
- Keyword Density Analyzer Tools
- Google Tools
- Yahoo / Bing Tools
- Rich Snippet Text Tools
- Comparison Tools
- Link Popularity Tools
- Search Engines Tools
- Site Tools
- Miscellaneous Tools
- Google analysis
- Tracking and Reporting
- Reports Submission
Social Media Marketing
- Social Media Marketing
- What is Social Media
- Social Media Marketing
- How it is Different from Other Channels
- Popular Social Media Platforms
- Facebook Marketing
- Importance of Facebook Marketing
- Understanding Facebook Marketing
- Facebook Business Page
- How to Market Facebook Fan Page
- Facebook Advertising
- Types of Facebook Advertising
- Conversion Tracking of Facebook Ads
- Facebook Insights
- Pixel Implementation
- Facebook Remarketing
- Instagram Marketing
- LinkedIn Features
- Benefits of LinkedIn
- Marketing Strategy in LinkedIn
- LinkedIn Profile
- LinkedIn Business Page
- Video Ad Types
- Uploading Videos
- YouTube for Business
- YouTube Marketing
- Introduction to Video Campaign
- How to Create Video Campaign
- YouTube Analysis
- Monetizing YouTube Video
- SMO Report Creation
- SMO Budget Report Creation
- Estimation Report Creation
- Pinterest Marketing
Google Ads
- Understanding Inorganic Search Result
- Introduction to Google Ads
- Signing up for Google Ads Account
- Ads Account Structure
- Campaigns, Adgroups, Ads, Keywords
- Classifications of Ads
- Ads Algorithm
- Impressions
- Click-Through-Rate (CTR)
- What is Quality Score
- What is Ad Rank
- What is Bid
- How to Create Search Campaign
- Types of Search Campaign
- Shopping Ads
- Campaign Level Settings and Adjustments
- Location Targeting
- Cost Per Click
- Manual Bidding
- Automatic Bidding
- Advanced Bid Strategies
- Enhanced CPC
- Cost Per Acquisition Bidding
- What is Ad Extensions
- Understanding Ad Extensions
- Ad Groups Ideas
- Keywords Match Type in Google Ads
- Searching Keywords
- Negative Keywords
- Ad Writing Techniques
- Call to Actions
- Ad Title
- Ad Description
- Display URL
- Destination URL
- What is Conversion Tracking Code
- Importance of Conversion Tracking Code
- How to Generate Conversion Tracking Code
- How to Upload Conversion Tracking Code
- Checking the Reports of Conversion Tracking
- What is Display Campaign
- Types of Display Campaign
- Creating Display Campaign
- Understanding Cost Per Thousand Impression Bid (CPM)
- Ad Delivery
- Ad Scheduling
- Frequency Capping
- Banner Ads Creation
- What is Remarketing
Email Marketing
- Overview Email Marketing
- Software Facts of Email Marketing
- Goals of Email Marketing
- Deliverability of Email
- What is Deliverability
- What are ISP's
- Functions of ISP
- SPF, Sender ID, and DKIM
- Factors of Reputation
- Process of Deliverability
- Understanding the Role of ESP
- Email Creative
- Types of Email Design Formats of Email Marketing Creative
- Things to Remember While Designing an Email Template
- A/B Tested Examples of Email Creative
- Call to Actions
- Email Content
- How to Improve Your Email Marketing Content
- Spam Checking
- Cross Check
- How to Generate Conversion Tracking Code
- Feed Back Loop
- Lead Sourcing
- Art of Lead Sourcing
- Source of Lead Sourcing
- Domain Verification
- Mail Design
- Type of Mail
- Campaign Set-up
- Automation Campaign
- Blog Post
- Newsletter Mail Creation
- Mail Chimp Dashboard
- Live Campaign
Lead Generation
- Understanding lead generation for business
- Why lead generation is important?
- Understanding landing pages
- Understanding thank-you page
- Landing page vs website
- Best practices to create a landing page
- Best practices to create a thank-you page
- Practical exercise - creating a landing page
- Types of landing pages
- Reviewing landing pages created by trainees
- What is A/B testing?
- How to do A/B testing
- Selecting landing pages after A/B testing
- Converting leads into sales
- Creating lead nurturing strategy
- Understanding lead funnel
- Steps in leads nurturing
Content Marketing
- Introduction to Content Marketing
- Definition of Content Marketing
- Goals of Content Marketing
- Content Marketing Strategy
- Need of Content Marketing
- Content Marketing Management
- Social Content Marketing
- Blogging Guide
- What is Blog
- Business Blogging Guide
- Business Blogging Success
- Needs of Business Blogging
- Lead Generation
Google Analytics
- Introduction to Web Analytics
- Introduction to Google Analytics
- Importance of Google Analytics
- Important Metrics of Google Analytics
- Features of Google Analytics
- Cookie Tracking
- How to Set up Google Analytics
- How to Add the Code
- Report Analysis
- Google Marketing Platforms
- Google Survey
- Google Optimize
- Attribution
- Goal Creation
- Filter Creation
- Content Grouping
- E-Commerce Setting
- Heatmap Tracking
- Understanding Goals
- How to Set up Goals
- Types of Goals
- How to Set up Funnel
- Importance of Funnel
- Integration of Webmaster Tools and Google Analytics
- How to Create Filters
- UTM Parameter or URL Builder
- Google Tag Manager
- Attribution
- Segmentation and Filtration
- Dynamic Remarketing Implementation
- Analytics Report Creation
Mobile Marketing
- Introduction to Mobile Marketing
- User Facts
- Indian Scenario
- Mobile Marketing Platforms
- Converting to Mobile Websites
- Visibility Planning
- QR Codes
- NFC
- Virtual Reality
- SMS Marketing
- MOBILE 10 MARKETING
- App Marketing
- Website & Apps Via Tools
- App Submission to Google Play Store
- App Submission to App Store for Apple
- App Store Optimization (ASO)
- Alternative App Stores
- Google Ads
- Facebook Ads
- Analysis
- App Monetization
Ecommerce Marketing
- Introduction to E-commerce Marketing
- Overview of E-commerce
- Portals
- Understanding Different Models - Brand Store and Marketplaces
- Product Research
- E-commerce Website Creation
- E-commerce Cart
- Merchant Account
- Payment Gateways
- Logistic Partners
- Search Box
- Featured Product & Related Product
- Filtering Options
- Newsletter Subscription
- Product Zoom Image
- Product on Checkout Page
- Call to Actions
- Advertising
- Landing Pages
- Marketplace Walkthrough
- Marketplace Listing / Sign-up Process
- Solutions for Payment Gateway / Shipping / Order Fulfillment
- Competitor Analysis
Online Reputation Management
- What is Online Reputation Management
- Get alerted every time someone mentions your company online
- How to Handle Negative Customer Reviews
- Strategies to Remove Negative Reviews Online
- Removing Negative Reviews
- Google Business Reviews
- TrustPilot Reviews
- Strategies to Get Positive Reviews
Inbound Marketing
- Introduction to Inbound Marketing
- Inbound Marketing Actions
- Need of Inbound Marketing
- Types of Inbound Marketing
- Initiating Inbound Marketing
- What is Marketing Automation?
- Features of Marketing Automation
- Lead Nurturing
- How to Score Leads for Nurturing
- Nurturing Leads with Content Marketing
- How Marketing Automation Helps
- Nurtured Leads Conversion Rate Optimization
- What is it? Why is it So Valuable?
- Why You Should Begin with Gathering Data
- A/B Testing
- Case Study of A/B Testing
- Interpret Your A/B Test Results
- Conversion Rate Optimization
- Life Cycle Email
- Drip Email Campaign
Affiliate Marketing
- Affiliate Marketing Introduction
- Finding Affiliate Products to Promote on Your Site
- Affiliate Marketing Promotion Strategies
- How to Promote Affiliate Products Using Paid Ads
- Making Money from Affiliate Marketing
- Amazon Affiliates
- Why You Should Use It
- Affiliate Marketing - Real-Time Example
Google Adsence
- What is Adsense?
- How to Get Approved for Adsense?
- Cool Trick to Get Adsense Approval by Google
- Using Your Adsense Account Interface
- Placing Ads on Your Blog
- What is Affiliate Marketing?
- Types of Affiliate Marketing
- Making Money Using Affiliate Marketing
- Popular Affiliate Networks
- Freelancing Business Strategies
Marketplace
- What You'll Learn
- Sell physical products on Facebook using local Facebook groups
- Use Facebook Marketplace to grow sales
- Sell digital products using global Facebook groups
- Either get rid of old junk at home by selling it on Facebook or sell products regularly as a business
- Make sales within 24 hours in some Facebook groups
- Stop struggling and feeling stressed, and start selling with this easy strategy
- Google Marketplace
Freelancing
- Freelancing Career Basics
- Setting Up Profiles On Freelancing Sites
- How To Pitch Clients On Freelancing Sites
- Talking to clients - Etiquette
- Best Tips To Win Jobs On Freelancing Sites
- Using Facebook Groups To Win Digital Marketing Projects
- Writing A Resume That Gets You Jobs
- How To Dress For Your Interviews
- How to Prepare for Your Interviews
- Attend Mock Interviews
Make Money Online
- Blogging
- Monetization Options
- Youtube Video Optimization
- Freelancing Gigs
- Uses Of Freelancing Tools
- Freelancer
- Deep Linking
- Affiliate Network
- Click Bank
- Affiliate Offer Vault
- Offer Grabbing
- Visitors Generation
- Drop Shipping
- Objectives of Drop Shipping
- Product Research Methods
- How to Find the Right Product to Pick for Your Store
- Shopify Store Set-ups
- Adding Products to Store
- Driving Traffic to Your Store
- Retargeting
- Product Orders
- Drop Shipping Hacks
Digital Marketing Strategies
- How to Start a Digital Marketing Agency
- Where to Get Clients From: Places and Areas to Look For
- Approach and Strategies to Convert Your Prospective Clients
- How to Pitch to Your Clients: Proving Digital Marketing is Superior
- Target-Oriented Marketing
- Impress with Analytics
- Business Extensions with Upsell & Selling Multiple Products
Marketing automation
- Introduction to Marketing Automation
- Tools of Marketing Automation
- Automation Techniques Using Marketing
- Automation Tools User Perspective
- Training on a Few Major Ones: Zoho Enterprise, Salesforce
- Market Deep Knowledge on LeadSquared (Sales & Marketing CRM)
- Overview of Chatbot Apps
Who Should Enroll
- Student
- Working Professional
- Businessman
- Housewife
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Digital Marketing Tools You’ll Master
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Frequently Asked Questions
Is digital marketing a good career?
Yes, digital marketing can be a good career choice for many reasons. Here are some factors that make digital marketing a promising career:
1. High demand: With the increasing use of the internet and digital platforms, businesses of all sizes are investing heavily in digital marketing to reach their target audience. This creates a high demand for skilled digital marketers.
2. Diverse job opportunities: Digital marketing encompasses various job roles such as SEO specialist, social media marketer, content strategist, digital analyst, PPC specialist, and more. This diversity allows individuals to find a niche that aligns with their skills and interests.
3. Growth potential: Digital marketing is an ever-evolving field, constantly adapting to new technologies and trends. This presents ample opportunities for professionals to learn and grow, staying ahead of the curve.
4. Competitive salaries: Skilled digital marketers are in high demand, leading to competitive salaries and the potential for higher earnings as experience and expertise grow.
How do I start a digital marketing course from UptopCareers?
For admission in this Advance Digital Marketing Certificate, you need to fill out the application form and submit your CV which is of 1000 Rs process.
If the profile gets selected then you are good to go with the enrollment process otherwise the 1000 Rs application fees will be refunded in the case of rejection.
What are the Average digital marketing manager salaries in India and abroad?
The average salaries for digital marketing managers can vary based on several factors such as location, industry, company size, and individual experience. Here are some approximate average salary ranges for digital marketing managers in India and abroad:
India:
1. Entry-level digital marketing managers: INR 4,00,000 to INR 6,00,000 per year
2. Mid-level digital marketing managers: INR 6,00,000 to INR 12,00,000 per year
3. Senior-level digital marketing managers: INR 12,00,000 to INR 25,00,000 per year
Abroad:
1. In the United States: The average salary for a digital marketing manager is around $65,000 to $105,000 per year, depending on experience and location.
2. In the United Kingdom: The average salary for a digital marketing manager is around £35,000 to £55,000 per year.
3. In Australia: The average salary for a digital marketing manager is around AU$ 70,000 to AU$ 120,000 per year.
What are the 5Ds in Digital Marketing?
The 5Ds in digital marketing is a framework that outlines the key elements or stages involved in digital marketing strategies. They are as follows:
1. Digital Devices: Refers to the various devices through which digital content is accessed, such as smartphones, tablets, laptops, and desktop computers. Marketers need to understand how consumers use these devices to engage with their brand and optimize their marketing efforts accordingly.
2. Digital Platforms: Includes the online platforms where digital marketing activities take place, such as websites, search engines, social media platforms, email marketing platforms, and mobile apps. Marketers need to identify the most relevant platforms for their target audience and develop effective strategies to engage users on these platforms.
3. Digital Media: Encompasses the different forms of media used in digital marketing, such as text, images, videos, audio, and interactive content. Marketers must craft captivating content that connects with their target audience on multiple digital platforms.
4. Digital Data: Refers to the vast amount of data generated through digital interactions and transactions. This data provides valuable insights into consumer behavior, preferences, and patterns, which can be used to optimize marketing strategies, personalize experiences, and drive better results.
5. Digital Technology: This Digital Marketing Training Course Includes the tools, technologies, and platforms used to implement digital marketing campaigns effectively. This can range from website analytics tools and marketing automation platforms to customer relationship management (CRM) systems and artificial intelligence (AI) technologies. Marketers need to leverage digital technology to streamline processes, analyze data, and deliver personalized experiences to their audiences.
What job roles and opportunities exist in Digital Marketing?
There are numerous job roles and opportunities available in the field of digital marketing. Some of the key roles include:
1. Digital Marketing Manager: Responsible for planning and executing digital marketing campaigns, managing budgets, and overseeing the overall digital marketing strategy.
2. Social Media Manager: Focuses on managing and optimizing social media platforms, creating engaging content, interacting with followers, and analyzing social media metrics.
3. SEO Specialist: Works on improving website visibility and organic search rankings through keyword research, on-page optimization, link building, and technical SEO.
4. Content Marketer: Develops and implements content strategies, creates compelling and relevant content such as blog posts, articles, videos, and infographics, and ensures content aligns with brand messaging.
5. PPC Specialist: Manages pay-per-click advertising campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads, optimizing ad performance, and monitoring budgets.
6. Email Marketing Specialist: Designs and executes email marketing campaigns, builds email lists, creates engaging email content, and tracks email campaign metrics.
7. Analytics Manager: Focuses on analysing and interpreting digital marketing data, tracking key performance indicators (KPIs), and providing insights for improving marketing strategies.
8. E-commerce Manager: Oversees the online sales and marketing efforts of an e-commerce business, including website optimization, customer acquisition, conversion rate optimization, and customer retention strategies.
9. Digital Marketing Consultant: Offers strategic guidance and expertise to businesses on their digital marketing efforts, helping them develop effective campaigns and achieve their marketing goals.
10. Digital Marketing Analyst: Analyzes digital marketing data, conducts market research, and provides insights to optimize marketing campaigns and improve overall performance.
These are just a few examples of the diverse range of job roles available in digital marketing. The field is continually evolving, creating new opportunities and specializations.
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